The end result of winning Small Business of the Year is twofold. My staff and I have a great sense of pride about it, which really helps morale. We feel like all our hard work has finally been recognised!
Secondly, closing sales becomes a whole lot easier when the lead knows that you are Small Business of the Year. They instantly know you are credible, without you having to convince them.
I wholeheartedly recommend just going for it. You never know how you will do, and the end result is fantastic for your business.